
đŻ Lesson 1: Know Your Target Audience
Key Principle: If you donât know who you’re talking to, your ad wonât work.
Quick Tips:
- Identify the age, gender, location, and interests of your audience.
- Ask yourself: “What problem does my product or service solve for them?”
đ§ Lesson 2: Clear and Simple Message
Key Principle: An ad should be like a short and powerful sentence.
Quick Tips:
- Avoid complicated words or long sentences.
- Focus on the benefits, not just the features.
For example, instead of saying âLithium battery,â say âUse it for 5 hours with just one charge!â
đ¨ Lesson 3: Use Attractive Images and Videos
Key Principle: People prefer watching over reading.
Quick Tips:
- Use colors that match the emotion of your message (e.g., red for energy, blue for trust).
- Create short videos (under 1 minute) with subtitles, so everyone can understandâeven without sound.
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